Sydney’s Best Group Rooms Now Available in the heart of the city in Sydney CBD
Want to foster greater productivity? Skip the football table and rent a war room instead.
Over the years, we have conducted market research for companies big and small from across Australia, the APAC region and from different parts of the world. When it comes to making critical decisions about business, one striking thing that we have observed is, a dedicated room- a war room for your ideas to battle out- has always resulted in better, and more effective results.
Unfortunately, few firms, organizations and independent entrepreneurs have the luxury of having one at their work station. If your team doesn’t have a group room, don’t worry. In this post, we’ll tell you why exactly you need a group room and how Ava research can help you get one.
First ask yourself, why do you conduct market research?
Your answer would be to know what your target market prefers and what they don’t. You want all the investment and time that you have put in developing the products/ services to earn you profit. If you have a new product or just want to improve your current product, you need to research what your customers are asking for and if you are providing them that value. If not, learn more about their behaviour and their attitudes to make an informed business decision.
One of the most effective ways to conduct market research is to utilise focus groups. To do so, you need a group room. Focus groups can be used to know more about your target market before you roll out your marketing campaigns or launch your products/services or just when your product is in a development stage. Focus groups provide you qualitative data about your target customer’s perceptions, attitudes, feelings, beliefs, experiences and reactions.
Check out the advantages of the Focus groups and book your group room with Ava Research today!
1.3-D memory > short-term memory
People remember more of what they see than what they hear. Having a group room will allow you to understand your target market in-depth. You can understand their body language, their expressions, their feelings and their perceptions much better when you conduct market research in the form of focus groups especially for qualitative data. You can have multiple focus groups depending on what you are trying to achieve- tasting sessions, customer experience improvement or to simply generate new ideas.
2.Measurable Customer Reaction
You can easily measure the customer’s reaction as compared to quantitative data. These immediately measurable ideas provide you an opportunity to start planning or improving your product/ service as soon as the focus group is over. An added advantage is to understand the customer’s perception of a company’s reputation in their mind. In certain situations, there is more room to discuss the ideas as the customers are faced with opposing views; providing a holistic understanding of the topics being researched.
3.Get Better Research Results
If you are in the business of understanding customer sentiments, behavior, life
patterns or simply need to know what they think about a topic or product, then a focus group room is exactly what you need. The rooms also allow you to record your meetings and interactions, which allow you to go through your happenings whenever needed.
Why you need to hire your group rooms at Ava Research now?
At Ava Research, you can rent our war rooms to battle out ideas, conduct market research or simply brain storm your organization’s most important decisions. You can now view the focus groups from your home or office through our web-streaming facilities. Not just that, you can also receive the entire focus group video on a link via email or via USB recording. Wi-Fi & cable internet connection is available in each room.
Ava Research can accommodate about 20-25 candidates for taste testing of products per session.
To give clients a more personalised experience, they can also come to Ava Research’s office and view the entire focus group on a television which is placed in the viewing room.
To know more or make a reservation CLICK HERE NOW! Or call Dhun Madon on +61 433 190 233. Special Requests are welcome.