We have been working in the market research industry long enough to have valued the importance of a mystery shopper. We at Ava Research call them Quality Assurance Auditors. Mystery shopping is the most sought after techniques of market research and has been used by many companies to measure the quality of services and gather information about specific products/services provided to the customers. With the everyday increasing competition, you have to level up your game and ensure that your customers are receiving optimum benefits and satisfaction while going through a customer journey. We all know the importance of a happy and loyal customer.
So, what does a mystery shopper do? A mystery shopper goes through a typical customer’s journey to assess the customer service levels provided to him/her without revealing their identity of a mystery shopper (obviously!). These mystery shoppers while behaving like normal customers will raise objections, ask questions and assess the entire environment of the store or the business. After the mystery shop scenarios, they provide detailed reports of their experience with the companies which are in turn are used by the companies to improve their level of customer service.

“When I am mystery shopping, I feel like I am on a secret mission. I love every bit of the process and the fact that I am adding value to a company.”

Ava Research Mystery Shopper

One of the most important precaution while conducting mystery shopping is to train your mystery shoppers well and ensure that they understand the demands of the role and can write with great attention to detail and proper grammar. It is important to train them to answer the questions objectively and not let their past experiences affect their judgment levels. It should be an unbiased judgement. Another thing to keep in mind is that the mystery shopper should not repeat the same locations for a substantial amount of time.

Ava Research provides mystery shopping services for every industry. Ava Research is a market research recruitment agency in Australia providing a range of services and solutions to corporates and consulting companies around the world. We have the experience and required expertise to help you get maximum value from research. Request your quote now!

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Ava Research is a market research recruitment agency providing a range of services and solutions to corporates and consulting companies around the world. We have the experience and required expertise to help you get maximum value from research. Request your quote now!

When you are launching an anti-biotic or any medicine in the market, it is important to understand the perception of the consumer and how they look at your brand. Conduct a market research and you have a successful product launching in the market.
Another important reason to conduct market research is to improve the healthcare system. Often we hear complaints about the back-office issues, case processing times, insurance claims, management issues and the like. One of the most effective ways to resolve these issues is by understanding the experience of the consumers as well as the staff. A focus group with the consumer and the service provider can prove to be beneficial. On the other hand, a carefully designed survey keeping in the mind the difficulties faced by these two groups would also be helpful.
Understanding why certain patients respond to certain medicine, why some do not; why some patients visit doctors regularly while other don’t; what are the financial constraints of these patients; how is their mental health; what kind of family support they have; do they have any understanding of the medical terms and there are hundreds of these questions which need answers. For these hundreds of questions, there is one effective way, conducting market research.
In this ever-evolving field, you can utilise the previously published reports but it will be advantageous if there is continuous research conducted, especially in focus group rooms.
Need a focus room for your research? Contact us NOW!

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Want to foster greater productivity? Skip the football table and rent a war room instead.
Over the years, we have conducted market research for companies big and small from across Australia, the APAC region and from different parts of the world. When it comes to making critical decisions about business, one striking thing that we have observed is, a dedicated room- a war room for your ideas to battle out- has always resulted in better, and more effective results.

Unfortunately, few firms, organizations and independent entrepreneurs have the luxury of having one at their work station. If your team doesn’t have a group room, don’t worry. In this post, we’ll tell you why exactly you need a group room and how Ava research can help you get one.

First ask yourself, why do you conduct market research?

Your answer would be to know what your target market prefers and what they don’t. You want all the investment and time that you have put in developing the products/ services to earn you profit. If you have a new product or just want to improve your current product, you need to research what your customers are asking for and if you are providing them that value. If not, learn more about their behaviour and their attitudes to make an informed business decision.
One of the most effective ways to conduct market research is to utilise focus groups. To do so, you need a group room. Focus groups can be used to know more about your target market before you roll out your marketing campaigns or launch your products/services or just when your product is in a development stage. Focus groups provide you qualitative data about your target customer’s perceptions, attitudes, feelings, beliefs, experiences and reactions.
Check out the advantages of the Focus groups and book your group room with Ava Research today!

1.3-D memory > short-term memory

People remember more of what they see than what they hear. Having a group room will allow you to understand your target market in-depth. You can understand their body language, their expressions, their feelings and their perceptions much better when you conduct market research in the form of focus groups especially for qualitative data. You can have multiple focus groups depending on what you are trying to achieve- tasting sessions, customer experience improvement or to simply generate new ideas.

2.Measurable Customer Reaction

You can easily measure the customer’s reaction as compared to quantitative data. These immediately measurable ideas provide you an opportunity to start planning or improving your product/ service as soon as the focus group is over. An added advantage is to understand the customer’s perception of a company’s reputation in their mind. In certain situations, there is more room to discuss the ideas as the customers are faced with opposing views; providing a holistic understanding of the topics being researched.

3.Get Better Research Results
If you are in the business of understanding customer sentiments, behavior, life
patterns or simply need to know what they think about a topic or product, then a focus group room is exactly what you need. The rooms also allow you to record your meetings and interactions, which allow you to go through your happenings whenever needed.

Why you need to hire your group rooms at Ava Research now?

At Ava Research, you can rent our war rooms to battle out ideas, conduct market research or simply brain storm your organization’s most important decisions. You can now view the focus groups from your home or office through our web-streaming facilities. Not just that, you can also receive the entire focus group video on a link via email or via USB recording. Wi-Fi & cable internet connection is available in each room.
Ava Research can accommodate about 20-25 candidates for taste testing of products per session.
To give clients a more personalised experience, they can also come to Ava Research’s office and view the entire focus group on a television which is placed in the viewing room.

To know more or make a reservation CLICK HERE NOW! Or call Dhun Madon on +61 433 190 233. Special Requests are welcome.

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Every company, government or organization needs to conduct market research from time to time. But most companies either don’t have the right tools or knowledge to conduct an effective market research campaign.

We have compiled a list of 5 mistakes that you should avoid while doing market research.

1)Clarity of The Questions: The questions that you are asking your sample audience need to be precise. If the questions are not phrased right, have contradictory meanings or imply bias, then the interpretation can be different for different individuals. This, in turn, will lead to wrong data and wrong decision making. To make the opinion of your respondent count, try to reduce the ambiguity in the questions especially when you specialise in paid online market research. The ambiguity in words should not lead to an overlap between different answers. This will confuse your respondent and give vague answers. We do not want you to fall into a situation where you have collected the data from your sample audience and not been able to discern what it indicates.

2)Sampling of the right audience– Have you ever received data where you clearly understood who your sample audience was but received flawed data with responses from a wrong audience. We know how much money and time goes in conducting market research and if it’s not successful, how much loss a company has to incur. Although getting the right question with less ambiguity is important but getting the right sample is of utmost importance. Write down the rules clearly in simple words to define who is included in your market research. It would be beneficial if you divide your sample into sub-groups to get an idea of who would require more analysis or cross-comparison. With the increase in people wanting to earn extra dollars by participating in market research, particularly online paid market research, you need to be careful about the quality of the sample as well.

3)Incentives compatibility – Now, you have prepared the right set of a questionnaire for the right audience, but what ab out the incentives? The questions that you have designed should be incentive compatible for people to provide honest answers. The questionnaire should be designed in such a way that the audience does not benefit from lying. For instance, if you ask the age group at the start of the questions in a research where people only from a certain age group can participate in the paid market research, then they would lie just to earn extra cash. Similarly, the incentives provided should be fair and not too low. Providing poor compensation is one of the biggest mistakes that the market research companies make. Evidently, when the compensation plan is poor, you will receive low engagement and poor responses.

Ava Research is a market research recruitment agency providing a range of services and solutions to corporates and consulting companies around the world. We have the experience and required expertise to help you get maximum value from research. Request your quote now!

4)Be creative with Online Market Research: Your sample audience is spending most of their time online especially on their mobile phones. Customising your market research surveys or question boards to different online platforms is essential to your company’s success. Providing them convenience through adapting to these online platforms means you get more engagement and a higher response rate. Try to reduce the length of your surveys wherever possible or use other non-survey methods.

5)Clear Objectives: The why part is always the most important part of your research. If you are not clear about the objectives of your market research then, the designing of the questions, understanding the right sample and method of the survey will always be wrong. Write down the objectives in bullet points and communicate this with all your team members without any ambiguity in the interpretation. Be SMART while defining your objectives i.e., Specific, Measurable, Accountable, Reliable and Timely. Avoid being overambitious or vague.

Next time when you are conducting your market research remember to keep these mistakes in mind. It will go a long way in the success of your market research project. Share with us any other market research mistakes that you have encountered in your career.

Ava Research is a market research recruitment agency providing a range of services and solutions to corporates and consulting companies around the world. We have the experience and required expertise to help you get maximum value from research. Request your quote now!

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Other ways market research can offer solutions to help grow your business:

• Identify the profile of your target market and how to reach them
• Uncover how your products and services are used
• Determine where best to advertise and promote your products and services to gain the most value for your spend
• Discover how a sample of your customers relate to your advertising, allowing you to tweak your message before spending on national marketing campaigns
• Learn about the perceived strengths and weaknesses of your competitors
• Explore new market opportunities

How Ava Research can help

Market research is the foundation for your business and future marketing strategies, so it is important that you choose the right pool of candidates to base your research on and the right team to question them. At Ava Research we have a don’t just pair the research needs of our clients with the respondents on our database we source the right responses from your customers or potential customers out in local markets across the UK. Working with experienced researchers and facilitators we deliver quality responses to get you the answers you want . To find out more about how we can help your business email us or call Dhun on 02 97192990.

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Qualitative market research methods:

Focus groups: Focus groups are conducted through a semi structured group interview process. Data is collected from a number of candidates to gain insight into their opinions, beliefs and attitudes about a product, service or concept. Candidates for this research process are generally selected based on demographic and consumption criteria. In instants where a technical perspective is required members are qualified based on knowledge or expertise. For product review and user thoughts, however, it is recommended to opt for respondents from the wider market. The focus group is usually recorded or conducted in front of moderators who belong to the company. Through this method, the opinions are obtained on the clear and precise note.

In-depth Interviews: This is generally a single person interview, where the candidate is selected by an experienced interviewer based on a selection of criteria. This style of qualitative research allows the interviewee to be more forthright, allowing for a wider scope of questions and answers. Interviews may be held over the phone, in person or through several online tools. Questions raised or responses from one interviewee can be asked to the next in order to get a deeper understanding of the topic. Read more about the role of in-depth interviews in market research.

Observation: To do this the company needs to come up with a number of sample products. Either the participants are observed for their reactions or in some instances a research facilitator is present to probe for participant opinion. With this method, the possibility of reaching the apt conclusion is low. The person appointed to take responsibility should be equipped with more observation skill and in-depth knowledge about the product or the services provided. This is seldom used by the company and it consumes more time as well as money.

Online research: This is preferred when the company aims to reach the global market where questions are closed ended or multiple choice and responses needed are short or single word. Questions can be posted to a number of people spontaneously and in this way responses achieved promptly.

The above are some of the basic qualitative market research tools. The company growth lies in successful market research, as they help make decision on further projects, products and marketing.

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If the company is the just getting started, they ought to start the market research at an early stage. Market research can inform the business startup location, investment to be made, people to be targeted, initial product production and so forth. Data collected helps in planning which minimizes unexpected loss.

Collection of consumer opinions is made efficiently through qualitative market research. This opinion is either made on the existing product or the sample product before taking them through the mass production process. A sample of consumers are incentivised to share their opinion on products. The complimentary part here is that these consumers are reimbursed with cash for their opinions.

Initial market research saves time and money ensuring that resources are allocated to develop and deliver innovative products to the right audience through effective marketing channels and messaging. Market research is a valuable exploratory tool for all businesses, especially product based concerns, as they help frame strategies before incurring the cost of mass production.

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Paid research:

Online paid surveys have been used by market researchers since the very beginnings of the internet which involves major benefits. They are relied upon by the world’s best researchers who are looking for the most accurate customer information possible. There is also high incentive involved for participants of online paid surveys. The folks who are taking part in paid research they generally receive some types of award, cash, voucher or other best things. This also makes many peoples to show much interest and more willing to provide information that is not only accurate but also detailed and comprehensive.

Paid market research works

So many people not known about benefits on paid market research and online surveys. However doing survey for money is not only great for folks dedicating their time, but it is also one of the great things for the market research world. Market research has becoming one of the valuable tools for business peoples, both upcoming and established one. It helps to develop your brand by identifying the targeted audience, creating a customer profile and finding the best way to communicate with your audience and you can exactly know about determining your place in the industry against your competitors.

Getting quick data

The process of paying others to complete online survey involves sending people who are interested a range of panels to choose from. To the survey-takers, these are often in high demand, so you should have no trouble getting them filled in a fast manner, leading to more efficient research methods.

Pay participants for the surveys

The gifts or some cash intensives in return for the feedback allow companies to collect quick and efficient information. The collection of data not only quick but also very worth, focused for the business. The good thing about paid online surveys is that you can send them out as often as you like, and you will not have to worry about finding someone in your demographic to fill them out. This way, you can regularly send out surveys so that you can learn from the results and evolve your approach as you identify areas of improvement.

Market research plays a major role in the business concern which can be used to identify the right products. so the customers can make profits by  identifying the right products .The paid market research helps so many customers  and business people to identify correct products by doing research in paid way. It helps to choose the worthy products and also aid to remove or improve products which doesn’t suits for the business and not preferred mostly by the customers.

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This theory doesn’t sound to be effective in all the cases, there are situations where this theory reverse the effect. To make the process effective, it is always wise to take up the process of selecting the best crew to implement the process. The product placement isn’t that the easy job. Wise thinking and application knowledge is very mandate. The skilled strategy is framed by the specialized and efficient professionals. Market research recruitment process is done to hire the participants for product placement process. The product placement is done through various types.

The product is placed on the main vicinity in the program and it is even used by the core character of the play or the movie. This is purely commercial and the brand name is notified with complete clarity. Thus the product is made to be visualized and they are also consumed or used by the characters.

There is another case where the product with the highlighted brand name is kept in the place but they are not used by the characters. To mention a few, wall clock, arranged products in background, etc… the products are seen clearly.

There is certain other situation that the products are made to be visualized without mentioning about the brand name. Furniture, paintings, videos, etc… appearing on the shows cannot be tagged with the brand name. But the courtesy is mentioned at the end of the show.

Oral notation of the brand name is also the effective way of product placement methods but the mode of reaching the folks has very less probability. Here, the brand name is made to be uttered by the most famous character of the picture. When notified by the folks, the dialogue as well as the brand name gains the fame.

The brand images are also featured on the posters or promo pictures. Here the brand name is clearly mentioned on the picture background. There are many companies which have been investing more on such brand integration method.

There are many advantageous being involved this method like increased brand awareness, increase the sales surge, creates affordable periphrastic celebrity endorsement, inexpensive marketing technique, creates the reach within the targeted demographic location.

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